Kim

Kardashian becomes a 60-foot tall Times Square balloon

Kim Kardashian's curves are already out of this world, but the 44-year-old just took them to new heights—literally. A 60-foot balloon of Kim is currently towering over Times Square in NYC.

Always one to go big with marketing, Kim’s latest stunt is all about her brand's new drop. The massive display features her in a blue bikini from SKIMS’ latest collection, which launches this week.

The balloon sits on a 4-foot deck wrapped in SKIMS’ signature logo, and as expected, it’s drawing plenty of attention. People walking by have been posing, snapping photos, and getting up close with the larger-than-life version of Kim K.

Of course, not everyone is impressed. Some called the spectacle “tacky AF,” “tone deaf,” and “maybe the worst product campaign launch ever,” per AOL. Even SKIMS fans had mixed feelings, with one saying, “I love Skims, and this is so awful.”